
quietly transforming eating experiences …for decades
SUPPLYING Award-winning products FOR
OVER 90 YEARS
delivering complex projects and strategic partnerships
Based in London, Estom has been importing, distributing, and forming strategic partnerships with leading food service, retail, and manufacturing companies in the UK and Europe since the 1930’s. In just the last few years we have introduced Zizzi into grocery retail, and launched our premium pepperoni brand PROPERONI®, while maintaining decades-long relationships with our blue-chip clientele. A testament to the quality of our products, our loyalty, and business ethos.
Supplying leading restaurant chains for over 50 years
SUPPLYING PIZZA EXPRESS SINCE THE 1960’s
Estom supplies the famous pepperoni that graces the iconic PizzExpress American and American Hot pizzas. The late Peter Boizot, founder of PizzaExpress, said 'Hungarian Gyula complimented the pizza best, and so that was the sole item that made it onto the original PizzaExpress menu."
We are proud to continue our relationship with PizzaExpress, and with other top restaurant chains, supplying a range of pepperoni, salami,
and cured meats.
PROPERONI®
Estom is on a mission to rid the world of mediocre pepperoni. That’s why we created PROPERONI® – pepperoni made properly. Beyond championing taste and quality, we’re committed to being a force for good: making food that’s better for people, free from unnecessary additives and preservatives. We also take responsibility for how we work with our partners and the communities we touch and impact.
Doing things properly isn’t just our promise – it’s how we run our business.
Website: properoni.co.uk Instagram: properoni_uk

STRATEGIC PARTNERSHIPS
WE INITIATED, MANAGED, AND EXECUTED ZIZZI’S
ENTRY INTO GROCERY RETAIL
Securing listings with Sainsbury’s and Tesco, using our pizza manufacturing expertise and knowledge of the pizza category, Estom developed a range of fantastic products now available at Tesco stores throughout the UK.

SUPPLYING MAJOR RETAIL AND FOOD SERVICE COMPANIES SINCE THE 1930’s
Starting with Hungarian tomato puree to Heinz back in the 1930s, we are proud to have worked with the leading food brands and retailers in the UK for almost 90 years.
Working with TOP manufacturers – with a wide range of capabilities
Estom has long-term valued, relationships with a wide range of food manufacturers. From leading retail pizzas, mini pizzas, pizza snacks, and gluten-free pizza base producers, to pasta companies, ready meal and dessert producers, and many more. We have the contacts and experience to deliver the
best results.